Data QA | Data QC

Our QA team has been providing data quality services for over 3 years and has checked over one million posts identifying relevancy through Quality Precision Tests:

A. Company/topic/industry related (75% - 100% Relevance)

• Identifying if the keyword in the clip was correctly referring to the Company/topic/industry and requires the analyst to have in-depth background on the company/topic/industry.

B. Casual reference (50% - 74% Relevance)

• Identifying if the keyword in the clip mentioned the Company/topic/industry in passing and is not necessarily the main topic.

C. Brand/Sponsorship Association (25% - 49% Relevance)

• Identifying if the keyword is being used in Company/topic/industry as events, places, conventions, metaphors and the like.

D. Keyword misinterpretation (Irrelevant or Not Related)

• Identifying if the keyword in the clip was used in another connotation and did not correctly refer to the Company/topic/industry.

We perform regular Quality "Reach" Analysis as part of the ongoing source maintenance.

Our analysts review snapshots of data being provided in the system and benchmark it against the analyst's research to identify if more sources should be added.

The QA/QC team serves as an internal auditor to our Source Management and Taxonomy teams.

Should you desire more information about our Data QA|QC services, call us at (866) 727-2504 x410 or inquire through our contact form.